ALA 2010 Annual Conference
Photo credit: Tundra Books via Compfight

This week on Literary Lark, I discuss two separate avenues that allow authors to increase their exposure and grow their platform. If you spend any time on popular bloggers’ sites, you may already be familiar with the strategy of guest blogging (which I also touched on in this post). The value of being a guest on someone else’s blog is two-fold: traffic and exposure. By posting valuable content on a blog or news site that has a much larger audience, you expand the reach of your message, your writing, and your platform. This brings more traffic to your website and–if done correctly–more exposure to your books. Danny Iny has some wonderful insight on this form of marketing, which is basically an audience-first approach. By not focusing your marketing efforts exclusively on a product (your book), authors can really connect with their audience more and worry less about sales. This is an approach that many successful influencers like Jeff Goins, Seth Godin, and Michael Hyatt have utilized to built their businesses and platforms. So it’s pretty effective!

In the second part of the podcast, I discuss book fairs, events, and conventions. As an indie author, most of my networking and marketing is focused online, but this week I’ll be going to the AWP 2015 Conference in Minneapolis. This is like the San Diego Comic Con of the literary industry, so I’m both stoked and anxious to be there! Regardless of what future event you have planned to promote your book and platform, always remember that it’s not about making a sale. Events like this are an opportunity to make connections with other authors, agents, publishers, and–most important of all–readers. I’m an introvert by nature, so this event is going to challenge me, but I think it’ll be a great opportunity to branch out and widen my reach.

Please leave a comment below if you have any insights on guest blogging or author events!

About the author 

Daniel Adorno

I'm an indie author who loves to write fantasy and sci-fi stories. I also enjoy sharing writing tips and publishing advice to writers on my blog. Subscribe to my blog and newsletter to get updates on my work and free stories.

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An inexplicable evil has caused calamity in the swampland of the old druid, Alistair Skylark. When dozens of people are mysteriously killed at the hands of an unknown sorcerer, Alistair seeks answers. The mystery leads him to face a powerful foe who will test his limits as a druid of the Celestine Order. Will Alistair overcome the perilous sorcerer and save his homeland?